In the wake of Google's killing of Google Reader, power users now have a new fear: Are Google Alerts next?
Google Alerts is a service that allows users to receive email notifications of updated Google results for a search query or keyword. This lets users easily monitor an ongoing news story or be alerted of new stories mentioning a brand or individual. Google Alerts are actively used by marketers, social media managers, publicists, journalists and researchers. It's one of Google's oldest tools, and it's also one of the most useful — at least, when it works.
